The Macintosh Mess
Steve Jobs was a visionary when he saw the potential of this Steve Wozniak-designed card that would become the Apple I, the precursor to the company’s later success. However, by 1985, he had little left of that vision. Or at least that was the opinion of the demanding board of directors headed by John Sculley, Jobs’ star signing whom he recruited two years ago at Pepsi.
In any business, it is essential to have income, but in a technology company that was already listed on the stock exchange at the time, it was even more so. And the disastrous sales figures for the Macintosh ended up serving as the icing on the cake after a few years in which Jobs invested too much money in developments like the Apple Lisa which did not end up gaining a foothold in the market, generating too many losses and gradually destroying the confidence of the board of directors.
Sculley was the one who ultimately made the decision to remove Steve Jobs from the Macintosh department and ultimately pushed the co-founder out of what had been his home. Knowing the character of Jobs, he did not intend to remain a simple adviser or shareholder. He wanted to be able to put his vision at the service of the cause, but at Apple it was no longer possible after his dismissal. So he stole.
This gave him time to found NeXT and Pixar
Steve Jobs’ step outside of Apple may not have been as widely recognized in the media, but years later he is shown to have left his mark on many levels. He founded NeXT Computer, a company that would ultimately serve to save Apple itself and introduced some interesting teams dedicated to professional work in business and power users.
Steve Jobs is also remembered at this time as one of the founders of Pixar, which was truly born as a computer company. It was with the purchase of Graphics Group, a section of Lucasfilm, with which the famous production company began to sow its already elongated silhouette, highlighting Toy Story as the first hundred percent computer-animated film. .
Triumphant return and the rest is history
We can’t guess Apple’s future if Jobs’ firing hadn’t happened, but the facts show us that it wasn’t a decision that resulted in success. John Sculley had to cede his post in 1993 to Michael Spindler and after him came Gil Amelio.
The company was on the verge of bankruptcy and Amelio turned to the one man who had managed to build Apple from scratch: Steve Jobs. He didn’t want to be just an adviser, but he wanted to steer this half-sunk ship as CEO, a wish Amelio granted and made possible through the purchase of NeXT. All this in 1997.
What happened next is very recent and is what Apple is still drinking from, an essential part of its history and without which the company would not be the company with the highest market value today. In 2001 came the iPod, in 2007 the iPhone. Jobs’ last big invention was the iPad in 2010 and since his death in 2011 the company has grown steadily, this time led by Tim Cook.