UAE jobs: Marketing and banking hires score best with new graduates

“The survey describes the perceptions of young job seekers and recent graduates in the MENA region regarding the job market, the most attractive industries, as well as how this group views their careers,” said Ola Haddad, director of human resources at .

The survey revealed that a handful of sectors in the UAE are booming with opportunities for new entrants. Advertising/marketing/public relations (24%), banking/finance (14%) and healthcare (14%) emerged as the top employment sectors.

Lower salary expectations (according to 45% of respondents) are the main reason why respondents think some sectors hire more new graduates than others, while 39% think some others hire more entry-level professionals because they can meet challenges. .

When asked about the top skills required to excel in the workplace, respondents cited computer skills (51%) as the most important, followed by communication skills (45%) and interpersonal/team play skills (36%). Regarding their own personal skills, the main requirements were interpersonal/team play skills (93%), communication skills (93%) and flexibility/adaptability to change (90%).

Graduates from the United Arab Emirates (44%) believe that the biggest challenge they face when looking for a job is the lack of previous work experience. Not knowing how to effectively approach job search (41%) is also seen as a barrier. More than three-quarters of respondents said they had gained work experience during or before college.

The nature of the job or passion for the job (39%) emerges as the most important factor for UAE respondents when selecting a job. Three-quarters expect to be offered a basic salary for their first job and 54% expect to get personal medical insurance.

When asked what they would do if they couldn’t find a job in their exact target position, half of graduates said they would keep looking until they did, while 29% said they would start looking for another role or industry.

“Data shows that more and more employers are opening their doors to new graduates, representing a significant shift in what employers need in this increasingly digital world,” said Zafar Shah, research director at YouGov.

Clifton L. Boyd