The second edition of Process: Visual Journeys in Graphic Design is launched today

Loved by designers for its content revealing the sketches and rarely seen processes behind the making of brands and logos, ‘Process’ is based on work created by BankerWessel. A total of 12 projects are presented in this second edition, including two unpublished case studies and a piece written by designer Richard Baird entitled “In Search of Originality”.

As well as containing 1,500 individual sketches with accompanying annotations that show the thought processes involved in their creation, the book also includes logo marks for a range of companies in the fields of art, music and fashion, such as the Hasselblad Foundation and Fotografiska.

This level of professional industry knowledge will be music to designers’ ears. While the clean, polished results of a finished logo brand are inspiring in themselves, there’s a lot to be learned by studying the decisions that weren’t chosen. Studios can sometimes withhold these details to preserve the integrity of their work or a brand’s image, so having such transparency from BankerWessel is a welcome move.

“Making things look good is part of [a designer’s] profession,” Counterprint said in a statement. “But this book is not about the end results. It’s about the process. The process can be complicated and therefore perhaps quite rarely assembled and presented. But it’s fascinating to watch behind the scenes.”

As the profession of graphic design continues to change and evolve over the past decades through digitization and the emergence of faster tools, there has never been a better time to put the industry and its mechanisms under the microscope. With this rapid change creating a gap between generations and artificial intelligence, many questions arise for designers working today and those who aspire to such a position.

These questions include: what is the role of a designer in this new era? Is there a higher level of craftsmanship worth achieving? And what can human designers bring to the table that AI and robots simply fail to deliver? These questions go beyond simple answers, but by asking them, BankerWessel invites discussion, which can only benefit graphic designers as a whole.

As with the first edition, ‘Process’ was born from an idea to explore these themes and unveil the complexity of identity design. “The goal is to reveal how physical sketching intertwines with critical thinking in the creative process, far beyond theoretical design jargon,” adds the publisher.

What we get is an uncensored behind-the-scenes look at logo brands and identity design. Showcasing all the impulses, divergent thoughts and dead ends involved in working with humans, Process – Visual Journeys in Graphic Design (Second Edition) is available to order now from Counterprint for £25.

Clifton L. Boyd