The CIECA chooses the design of the graphic artist Safelite for the refresh of its logo


The CIECA chooses the design of the graphic artist Safelite for the refresh of its logo

Through Jean Huetter
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Announcements | Associations | Technology

Design by a graphic designer Safelite has been chosen as the new logo for the industry software standards organization CIECA – possibly for the next 25 years.

The Collision Industry Electronic Commerce Association announced on Sunday that Safelite graphic designer Lauren Stefanov’s submission won an industry-wide competition to renew the CIECA logo. Besides the bragging rights, Stefanov received a $ 500 gift card.

Stefanov also won second place and another $ 100 gift card for an alternative logo she created. CCC visual designer Dina Magon won third place and a $ 50 gift card.

View submissions here.

“I was shocked and excited when I learned that my logo was the winning design and I am honored that my logo was chosen,” said Stefanov, who worked in the marketing department of Safelite for 2.5 years. , according to CIECA. She also holds a BFA in Graphic Design from Bowling Green State University and has done design work for School Pride and Carson-Dellosa Publishing.

The competition took place as CIECA celebrates its 25th anniversary.

“We greatly appreciate the unique design that Lauren has created for the new CIECA logo and we would like to thank her for her creativity in designing a logo that will help carry CIECA into the future,” said the President of CIECA, Steve Betley (Insurance Auto Auctions) in a statement. .

The work of the neutral nonprofit organization allows the software of colliding stakeholders in various industries to “talk” to each other. Stefanov said concepts such as “translate” and “connectivity” inspired the work, according to CIECA.

“I wanted to tie elements of the previous logo to the design and use a single circle rather than the multiple circles of the original logo,” she said, according to CIECA. “The three semicircles radiating from the main circle symbolize technology, translation and connectivity.”

“The outer black ring must reflect the C of CIECA and ‘houses’ the inner circle” technology, connectivity and translation “and three semicircles,” CIECA wrote.

More information:

“CIECA unveils a new logo and a winner of the competition”

Collision Industry Electronic Commerce Association, September 29, 2019

CIECA logo deposits

Pictures:

The new Collision Industry Electronic Commerce Association logo, designed by Lauren Stefanov of Safelite, is displayed. (Lauren Stefanov / Provided by CIECA)

Pictured is Safelite graphic designer Lauren Stefanov, who designed the new CIECA logo. (Provided by CIECA)

The old Collision Industry Electronic Commerce Association logo, left, and the new one designed by Safelite graphic designer Lauren Stefanov. (Provided by CIECA)

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