Graphic design studio Káschem Büro takes an experimental approach to typography
After meeting in art school, Nina and Insa quickly formed a close creative collaboration and have since embarked on projects intensely. They started out in different creative disciplines – Insa trained as a media designer in post-production and Nina started a degree in art history – before finding their home together in graphic design. But if the duo met on the same path, it is their different specialties that make Káschem Büro the studio that it is. “Being two different creative individuals, we learned to divide the work to match our skills, to compensate for the gaps and to combine our skills in the best way possible,” they say. Nina has a very good eye for general appearances and is mainly drawn to the typographic side of things; she tells us that recently she has been “particularly inspired by Arabic writing and lettering”. Whereas Insa likes the planning and communication side of things, and likes to follow more conceptual thoughts in art and design.
This more artistically influenced and conceptual methodology is apparent in the studio’s designs for their joint exhibition with artist Juan Blanco, misty fields. Insa tells us that the exhibition dealt with “interfaces between design and art. The title misty fields refers to the inexplicable area, sometimes difficult to grasp, as a connecting element in art and also in graphic design. And, in designing a series of posters for the event, for which the most important aesthetic decision was the use of a “strong experimental font”, the work features some of their most decisive and most distinctive. The blocky, rounded and graphic typeface used for the title and names of the exhibition, together with the more calligraphic and traditional typeface of the place and date, perfectly represent the central message of the exhibition on the contrasting but complementary nature of art and graphic design.
Looking to the future, Insa is excited to develop her own free-form work, while Nina plans to deepen her explorations of Arabic typography. But Nina explains that the studio’s main goal as a whole is to “get out of its own bubble (whenever possible) and deal with other perspectives.” Considering that it is important for them to “challenge our own Eurocentrism”, the duo aim to start making a stronger political position more visible in their work.