Graphic Artist Jason Panton Suggests Reggae Sumfest / Rebel Salute Poster Contests | Entertainment


Last year, during the organization of the International Reggae Poster Competition, it was observed that there were no Jamaican participants. Final Selection Jury panelist Jason Panton is not concerned about the absence of Jamaican artists in the competition, as he views the international effort as the work of people inspired by the musical forms that pay homage to them.

In his eyes, posters from distant countries are postcards, or “happy birthday” cards.

“Don’t dwell on the Jamaican entries. The posters are postcards from around the world to Jamaica. It shows how much reggae means to people around the world. In Northern California you hear it a lot at Reggae On The River, people greet each other with ‘Happy Reggae!’ “He said.

“They have opened up (IRPC) to the world, and the world seems to be more interested. When it comes to reggae music and promotion, the majority of the art made for it is done off the island,” observed Panton.

Pointing to Dubwise Jamaica’s Instagram page, Panton deliberated on the distinctive features of promoting the event. “There is creative direction. Other events don’t have that. We don’t create iconic artwork because everything is rushed. As a member of Dubwise, I give myself time to be creative. I make sure the artwork is special. Many Jamaican designers are not allowed to spend this time. Good Jamaican designers just do a lot for Jamaican businesses – we have the talent, but everyone is busy with paper hunting, ”he said.

Dub School and Inner City Dub are two ongoing events which, according to the accomplished designer, set out to retain their distinctive creative designs.

Panton thinks there should be a localized reggae poster competition, to encourage more creative approaches to promotional design. “It would be good if we worked more with young people. In the field of visual art, much more should be done at tertiary and secondary level, to accustom students to using quality material and to learning visual fundamentals. based on raw Jamaican talent. When the children go to Edna, we exploit what God has given them, ”he said. The Sunday Gleaner.

The graphic artist is also in residence at the School of Visual Arts at Edna Manley College of the ePerforming Arts via the Diaspora Vibe Gallery.

Accepting the need for local competition, Panton suggests galvanizing the graphic art and poster design culture in Jamaica, involving the island’s two highly anticipated stage shows – Reggae Sumfest and Rebel Salute.

“Reggae Sumfest could do something to keep young people excited in a different way. There could be a Sumfest Poster Competition for School Youth in Montego Bay – a North Coast poster competition in 10 high schools – winning tickets for their families. Those are the things we want to encourage. Rebel Salute is like a family show. They can put on a competition. I’m going to find out and bring it to some people, “Panton said.

Panton’s interest in art was sparked and maintained by a competition he won as a young boy, winning his first competition in third grade. “I’ll never forget – I did something with flowers and I won! The picture was hanging in the bank where my mother went to do her banking. It gave me a sense of pride,” he remembers.


Clifton L. Boyd

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