Digital photography and graphic design – Rodrigo Lizarraga believes they are complementary arts


Digital photography and graphic design seem to have little in common – after all, one involves using a camera while the other is using a computer. So, surely it is not possible for them to work in harmony with each other? Yet it is something that Rodrigo Lizarraga managed to reach. As a designer, he fuses his graphic design work with photography and video to create amazing art.

“I know from my vast experience in graphic design that this is a very complex art that requires a deep understanding of balance, color and composition,” says Lizarraga. “It takes a lot of things to create a perfect image, and that’s what brings it closer to digital photography as a creative discipline. So many aspects combine in photography to create the perfect shot. This is why graphic design and digital photography work so well together.

Alignment of digital photography and graphic design

“Graphics never happen accidentally,” says Lizarraga. “It’s about making choices and decisions. What font, what color theme, what layout – it’s all about communicating a message effectively. When a powerful image creates visual impact, it can convey intention, emotion, and mood.

When a photo is mixed with other aspects of graphic design, Lizarraga thinks the medium becomes even more compelling.

“Pairing graphic design with photography can be an essential part of branding,” explains Lizarraga. As the artistic director of the famous beverage company Pernod Ricard, he knows the importance of making sure that the graphic elements have the same feel and look. “The images must correspond to a brand. From logo and product photos to social media templates, it’s important that they are consistently recognizable to the target audience, and adding photographs into graphic design concepts is the perfect way to express the brand’s message. in the most convincing way.

Graphic designers with photographic skills are in demand

Lizarraga believes that it is only now that we realize the advantages of choosing a graphic designer to join the company team which has specialized photographic skills.

“A photographer already has a deep understanding of visual balance and composition,” he says. “Photographers know how to effectively tell a story, not only using the subject of the photo itself, but using brightness, arrangement, color and tone to demonstrate mood and emotion. Of course, designers understand these elements too, but with the added benefit of a photographic background, they can really use them to the best of their potential to help the brand express their message more clearly.

It’s not too hard to see why graphic designers with photography skills are in increasing demand by businesses around the world. After all, images are capable of breaking down any language barrier, allowing communication with the target audience in seconds without needing to read the text.

“The most powerful posters, memes, and websites today are all about images,” says Lizarraga, “images have the power to grab attention and stay at the forefront of your memory long after you any associated text is forgotten. ”

Using these twin skills for the benefit of businesses

Whether in the form of a poster, web page, brochure or banner, this art of mixing graphics and text can undoubtedly have a major impact, transforming the content of your business. ‘a simple medium that is briefly scanned and then overlooked into valuable, eye-catching content. asset that attracts visitors, increases brand awareness and ultimately converts these visitors into paying customers.

Rodrigo Lizarraga strongly believes that companies can harness this power by hiring a graphic designer who is also a skilled photographer.

“Companies are starting to understand that hiring a professional with these dual skills can save them time and money in the long run,” he says. “You don’t have to hire two separate specialists. It is not necessary to explain a specification to two people. When companies hire someone who is already qualified and experienced in both areas, the project becomes simpler, more cohesive and more likely to be successful.

He explains that all too often the design work can be time consuming due to the need to find a perfect image to match the brand’s vision. However, with photography skills combined with graphic design expertise, a professional can easily produce their own images that are not only perfect in terms of content, but are also suitable for the ideal composition and size, which is why saves them time and money. while creating a high quality product that is aligned with the theme and media of the company.

For anyone who thinks that digital photography and graphic design are two entirely separate disciplines, never to meet in the middle, Lizarraga directs them to her own Instagram page where they can see at a glance the impressive, creative and artistic skills that these combined skills can bring.



Clifton L. Boyd