3 Graphic Design Mistakes to Avoid (and What You Should Do Instead)

Does your work suffer from a dull visual aesthetic? These three deadly sins could make or break your next graphic design project.


A good graphic design package.

Poor graphic design: It’s easy to spot, but can sometimes be hard to fix on your own.

A graphic design misstep isn’t the end of the world, but there’s no reason you shouldn’t optimize that flow of interest for your audience. There are so many simple and easy graphic design tips and tricks that make every visual layout a pleasure to see.

Where to start ? Here are three main principles that can be applied to virtually any type of graphic design project.

1. Inconsistent kerning


A person adjusting a graphic design layout in Photoshop.

Kerning can be the bane of new designers everywhere – it refers to the amount of space between individual characters, and poorly kerned glyphs can really ruin your look.

Kerning in any layout should be completely consistent between headings and blocks of text, especially those from the same font families. Juxtaposing different fonts can give you some leeway, but you want the overall impression to be uniform, one that’s pleasing to the eye.

Letters that are too close together can be difficult to read. Too far apart, and you could distract from what they’re trying to convey to your audience. Use your instincts and see many examples of good kerning online.

2. Wrong color choice


A bouquet of colors and a newspaper on pink.

Ugly color combinations are an immediate turn off for your viewer. Boring color schemes will fail to engage their senses. Among the most common graphic design problems you will face, this one is one of the easiest to solve.

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There is a fine line between colors that oppose each other and colors that complement each other extrinsically. While you can certainly use color families that don’t stray far from each other, it’s always beneficial to have something different to break up the monotony, lest you risk losing your audience in a mix of blues, grays, greens or whatever you want. reuse.

Color is one of the most powerful tools at your disposal as a graphic designer. You can use color to guide the eye and make your graphic presentation much easier to follow and remember.

3. A lack of negative space


A person looking at a layout with lots of negative space.

An overcrowded and overly complicated layout is difficult to fit in, no matter how interesting the information you need to share.

Giving the eye breathing space can sometimes be purely a matter of design, but you can also lighten things up by breaking up large, dense blocks of text or replacing something wordy with an analogous visual representation.

When you give the viewer a place to rest and take a break from what they’ve just learned, you can have an impact that stays with them long after your presentation or website is over. If your goal is to move the audience, create a space that’s inviting and free of unnecessary distractions.

The worst graphic design mistakes to make (and how to avoid them!)

Hopefully, these tips and tricks will help you improve poor graphic design wherever you find it in your own work.

These are just three of the most common graphic design mistakes to avoid, however. For the wackiest graphic design failures and other helpful examples, you can find plenty on Google. A little research goes a long way.

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About the Author

Clifton L. Boyd